> For the complete documentation index, see [llms.txt](https://docs.dappradardao.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dappradardao.com/dappradar-dao-report-2024/business-development-overview.md).

# 🤝 Business development overview

In 2024, DappRadar DAO intensified its efforts to drive user engagement and strengthen its ecosystem:

* Expanded BD-led initiatives such as Quests and Airdrops, enhancing user retention and platform activity.
* The DappLaunch program received over 1,200 applications, carefully selecting 7 high-quality projects to join.
* Secured 25+ partnerships with prominent Web3 entities, including Polkastarter, ChainGPT, Fjord Foundry, Agent Launcher, and blockchain ecosystems such as BNB, OKX, and NEAR.
* Established the DappLaunch Selection Committee, featuring key industry partners like BNB, Polkastarter, Lunar Strategy/Lunar Capital, Crypto Potato, and Chainwire, ensuring a rigorous selection process.

### Strengthening market positioning and visibility

To elevate DappLaunch’s exposure and strengthen industry positioning:

* Launched the PRO Airdrop marketing initiative, offering industry newsletter placements, banner ads, and AMAs to onboarded projects.
* Seamlessly integrated DappLaunch within the DappRadar platform, increasing project visibility through Quests, gamified rewards, and dedicated landing pages.