> For the complete documentation index, see [llms.txt](https://docs.dappradardao.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dappradardao.com/dappradar-dao-report-2024/marketing-efforts/collaboration-with-lunar-strategy.md).

# Collaboration with Lunar Strategy

In 2024, DappRadar DAO engaged Lunar Strategy, a Web3 marketing agency, after their proposal was approved by the community. This collaboration primarily focused on KOL marketing and paid PR efforts, promoting:

* RADAR token
* PRO Membership
* Airdrop Explorer
* Quests
* DappLaunch

This partnership marked the DAO’s first engagement with a Web3 marketing agency through a DAO proposal. Lunar Strategy also became a strategic partner in DappLaunch, locking the RADAR tokens they earned for marketing services to secure a position in the selection committee.

While PR efforts yielded positive results, the overall campaign did not meet initial expectations due to several factors:<br>

* Lack of clear KPIs: Measuring impact solely through impressions was insufficient.
* Rapid launch with inadequate preparation, affecting coordination.
* Absence of a structured communications roadmap, leading to inconsistent messaging over four months.
* Difficulties in finding high-impact KOLs with real organic reach.

A final summary of all efforts, including detailed metrics and analysis, can be found [here](https://drive.google.com/file/d/19tfi5zuaWnHhzqXvdElLXxqSoiwx8-_4/view).

<br>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.dappradardao.com/dappradar-dao-report-2024/marketing-efforts/collaboration-with-lunar-strategy.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.