Collaboration with Lunar Strategy
In 2024, DappRadar DAO engaged Lunar Strategy, a Web3 marketing agency, after their proposal was approved by the community. This collaboration primarily focused on KOL marketing and paid PR efforts, promoting:
RADAR token
PRO Membership
Airdrop Explorer
Quests
DappLaunch
This partnership marked the DAO’s first engagement with a Web3 marketing agency through a DAO proposal. Lunar Strategy also became a strategic partner in DappLaunch, locking the RADAR tokens they earned for marketing services to secure a position in the selection committee.
While PR efforts yielded positive results, the overall campaign did not meet initial expectations due to several factors:
Lack of clear KPIs: Measuring impact solely through impressions was insufficient.
Rapid launch with inadequate preparation, affecting coordination.
Absence of a structured communications roadmap, leading to inconsistent messaging over four months.
Difficulties in finding high-impact KOLs with real organic reach.
A final summary of all efforts, including detailed metrics and analysis, can be found here.
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