# Collaboration with Lunar Strategy

In 2024, DappRadar DAO engaged Lunar Strategy, a Web3 marketing agency, after their proposal was approved by the community. This collaboration primarily focused on KOL marketing and paid PR efforts, promoting:

* RADAR token
* PRO Membership
* Airdrop Explorer
* Quests
* DappLaunch

This partnership marked the DAO’s first engagement with a Web3 marketing agency through a DAO proposal. Lunar Strategy also became a strategic partner in DappLaunch, locking the RADAR tokens they earned for marketing services to secure a position in the selection committee.

While PR efforts yielded positive results, the overall campaign did not meet initial expectations due to several factors:<br>

* Lack of clear KPIs: Measuring impact solely through impressions was insufficient.
* Rapid launch with inadequate preparation, affecting coordination.
* Absence of a structured communications roadmap, leading to inconsistent messaging over four months.
* Difficulties in finding high-impact KOLs with real organic reach.

A final summary of all efforts, including detailed metrics and analysis, can be found [here](https://drive.google.com/file/d/19tfi5zuaWnHhzqXvdElLXxqSoiwx8-_4/view).

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