DappRadar DAO
  • 📡What is DappRadar DAO?
  • 📝 DappRadar DAO Report 2024
    • 🖥️ Management overview
      • Strengthening revenue streams and RADAR tokenomics
      • AI-Driven curation: the future of Web3 discovery
      • Looking ahead: the DAO’s vision for 2025
    • ⚖️ Legal updates
    • 💰 Financial reporting overview
      • Asset Balances as of 31/12/2024
      • Transactions since Token Generation Event (TGE)
      • Profit & Loss Statement
    • 🤝 Business development overview
      • 2025 Strategic priorities
    • 🏗️ Product updates
      • Feature releases and platform enhancements
      • User Experience Improvements
      • Looking ahead
    • 🔊 Marketing efforts
      • Collaboration with Lunar Strategy
      • Key efforts for 2025
      • Challenges & Strategic Adjustments for 2025
    • 🎉 Key milestones achieved in 2024
      • Strengthening Quests with multi-chain smart contract deployments
      • Experimenting with new revenue streams
      • Airdrops & Quests expansion as growth & marketing tools
      • Enhancing PRO features & staking incentives
      • Improved RADAR visibility & presentation
      • New homepage aligns DappRadar with DAO vision
      • Continued reliability as a node validator
      • Constant product & engineering improvements
    • 👋 Closing words
  • 📄DappRadar DAO Report 2021-2023
    • 👋Introduction
    • ⚖️Legal foundations for decentralization
      • Collaborative legal framework
      • Proposed governance structure
      • Engaging in DappRadar governance: A step-by-step guide
    • 🏦Financial reporting overview
      • Asset balances as of 31 December 2023
      • Transactions since Token Generation Event (TGE)
    • 🔵RADAR tokenomics overview
    • 🏅DAO activities and milestones
    • 👨‍👩‍👦‍👦Performance of community engagement channels
    • 🛣️Roadmap
    • 🫡Closing words
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  1. 📝 DappRadar DAO Report 2024
  2. 🔊 Marketing efforts

Collaboration with Lunar Strategy

Previous🔊 Marketing effortsNextKey efforts for 2025

Last updated 1 month ago

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In 2024, DappRadar DAO engaged Lunar Strategy, a Web3 marketing agency, after their proposal was approved by the community. This collaboration primarily focused on KOL marketing and paid PR efforts, promoting:

  • RADAR token

  • PRO Membership

  • Airdrop Explorer

  • Quests

  • DappLaunch

This partnership marked the DAO’s first engagement with a Web3 marketing agency through a DAO proposal. Lunar Strategy also became a strategic partner in DappLaunch, locking the RADAR tokens they earned for marketing services to secure a position in the selection committee.

While PR efforts yielded positive results, the overall campaign did not meet initial expectations due to several factors:

  • Lack of clear KPIs: Measuring impact solely through impressions was insufficient.

  • Rapid launch with inadequate preparation, affecting coordination.

  • Absence of a structured communications roadmap, leading to inconsistent messaging over four months.

  • Difficulties in finding high-impact KOLs with real organic reach.

A final summary of all efforts, including detailed metrics and analysis, can be found .

here