# Challenges & Strategic Adjustments for 2025

As the DappRadar DAO continues its marketing evolution, several key areas require adaptation:<br>

* Scaling contributor engagement: Increasing the number of active contributors from 4 to 6 in Q2 and Q3 2025, with compensation adjustments to align with growth targets.
* Expanding the Ambassador/OG Program: Allocating a dedicated token pool to incentivize OG community members and broaden outreach across ecosystems.
* AI integration and branding impact: The inclusion of AI in DappRadar’s product suite is expected to drive an increase in RADAR holders and PRO members. This shift will require:
* Enhanced community engagement strategies to retain newcomers.
* New initiatives to convert new users into long-term holders and PRO members.